Month: August 2021

Broadcast Audience Research Council appoints Nakul Chopra as CEO

The Broadcast Audience Research Council announced on Friday the appointment of Nakul Chopra as chief executive officer. Chopra will replace Sunil Lulla, who is leaving the body of viewers to pursue entrepreneurial ambitions, the council said in a statement. He served as BARC chairman in FY19, after being appointed to the board in 2016, the […]

How to Use Facebook and Instagram Advertising Tools to Perform Free Audience Research [HYPEBOT HACK]

This hack uses Facebook and Instagram advertising tools to research an audience or the size and makeup of a potential audience without ever spending a dime. Boosting a Facebook event or post or Instagram post or story can be a cost-effective tool for marketing shows and more, but those same ad-creation tools can also be […]

4 Surprisingly Effective Audience Research Steps Most Speakers Don’t Take to Reach and Influence

Public engagement starts with research and strategy. Getty Imagine writing a company-wide memo to hundreds of employees telling them the good news: your business has been sold! You praise the buyer and the impact of this acquisition on business opportunities. You give financial updates and talk about the value of the company thanks to this […]

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