Broadcast Audience Research Council appoints Nakul Chopra as CEO

The Broadcast Audience Research Council announced on Friday the appointment of Nakul Chopra as chief executive officer. Chopra will replace Sunil Lulla, who is leaving the body of viewers to pursue entrepreneurial ambitions, the council said in a statement.

He served as BARC chairman in FY19, after being appointed to the board in 2016, the statement said.

“I am very happy to welcome Nakul as the natural and unanimous choice of the Board of Directors for the continued journey to add robustness to BARC currency and strengthen governance of the world’s largest TV audience measurement organization. to the world, ”said current BARC President Punit Goenka.

“Television continues to be the definitive screen for the Indian house – its strong reach and connections continue to build the trust of advertisers,” said Chopra.

The resignation of Lulla, who joined the body in October 2019, succeeding Partho Dasgupta, broke out on Thursday.

During Lulla’s tenure as Chief Executive, Mumbai Police opened an investigation into allegations of manipulation of Television Rating Points (TRP), which led to the arrest of Dasgupta and d ‘a large number of other officials of the council or of the Hansa, the agency appointed by her as a salesperson.

Police alleged households under surveillance were being paid to keep their televisions on, leading to an artificial increase in viewership for a particular channel. Dasgupta’s alleged conversations with Republic Channel’s Arnab Goswami have led to controversy.

BARC responded by suspending weekly ratings on news channels and assured everyone to take a series of steps to be too

as possible on its core business.

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