Category: Audience research

Reddit acquires audience research provider ‘Spiketrap’ to help scale its ad targeting tools

Reddit’s continues to refine its ad targeting and optimization tools, this time through the acquisition of ‘audience contextualization company’ Spike trapwhich will help improve understanding of Reddit’s graphics and relevance matching processes, thereby optimizing advertising results. As explained by Reddit: “Reddit is home to the most passionate and engaged conversations on the internet, and as […]

BARC resumes rankings after TRP scam probe

The Broadcast Audience Research Council (BARC) India has taken over the rankings of individual news channels with the release of data for week 10, 2022, on Wednesday. Following an industry-wide consultation process, the BARC team, together with the BARC TechComm, developed the “Augmented Data Reporting Standards for News and Special Interests” genres, aligned with industry […]

Junior Analyst, Audience Research – Cynopsis Media

The Audience Research position is an opportunity to work collaboratively as part of a team of research professionals at a growing media company responsible for understanding consumer behavior and consumption of television content. This position will be responsible for reporting on audience engagement across our networks as well as across the broader competitive landscape, leveraging […]

MarketCast Acquires Invoke to Expand Online Entertainment Audience Research | national news

LOS ANGELES, January 26, 2022 /PRNewswire/ — MarketCast today announced the acquisition of Invoke, a content research and testing platform that serves many of the world’s top video streaming services and broadcasters. Addition of Invoke’s real-time audience research platform enables MarketCast to extend its industry-leading media and entertainment research into audience testing for broadcast and […]

Daily news from online research no. 32722

MarketCast buys audience research specialist Invoke January 26, 2022 MarketCast, the Los Angeles-based entertainment research and content testing platform, has acquired audience research company Invoke for an undisclosed amount. Invoke is headquartered in Boston and also has offices in Los Angeles and New York. The company’s technology enables hundreds of viewers to participate together in […]

Broadcast Audience Research Council appoints Nakul Chopra as CEO

The Broadcast Audience Research Council announced on Friday the appointment of Nakul Chopra as chief executive officer. Chopra will replace Sunil Lulla, who is leaving the body of viewers to pursue entrepreneurial ambitions, the council said in a statement. He served as BARC chairman in FY19, after being appointed to the board in 2016, the […]

How to Use Facebook and Instagram Advertising Tools to Perform Free Audience Research [HYPEBOT HACK]

This hack uses Facebook and Instagram advertising tools to research an audience or the size and makeup of a potential audience without ever spending a dime. Boosting a Facebook event or post or Instagram post or story can be a cost-effective tool for marketing shows and more, but those same ad-creation tools can also be […]

4 Surprisingly Effective Audience Research Steps Most Speakers Don’t Take to Reach and Influence

Public engagement starts with research and strategy. Getty Imagine writing a company-wide memo to hundreds of employees telling them the good news: your business has been sold! You praise the buyer and the impact of this acquisition on business opportunities. You give financial updates and talk about the value of the company thanks to this […]

Iowa University of Commerce pursues “market and audience research”

IOWA CITY – The evolving Tippie College of Business at the University of Iowa, which is entering a period of transition, is looking to revive its support for market research and audience research. With the departure of Dean Sarah Gardial in March for Massey College of Business in Nashville at Belmont University, UI last week […]


Amanda Parker is the owner of Indy-based marketing company Collective Alternative (pictured) Who is your product or service created for? What common attributes or characteristics do individuals share that make them perfect leads for your business? Small business owners are naturally an ambitious bunch. When asked the most important question regarding their marketing strategy, “Who […]

Newspaper Audience Research – A Q&A

Image by Ben Sutherland posted via Creative Commons CC BY 2.0“width =” 700 “height =” 464 “srcset =” 700w, /2019/07/newspapers-300×199.jpg 300w,×461.jpg 696w, /2019/07/newspapers-634×420.jpg 634w “sizes =” (max-width: 700px) 100vw, 700px “/>Image by Ben Sutherland posted via Creative Commons CC BY 2.0 Audience research is essential for a newspaper to remain relevant […]

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