This hack uses Facebook and Instagram advertising tools to research an audience or the size and makeup of a potential audience without ever spending a dime.
Boosting a Facebook event or post or Instagram post or story can be a cost-effective tool for marketing shows and more, but those same ad-creation tools can also be very useful without spending money.
You can go through the process of creating an ad, including choosing a target audience or multiple target audiences, without ever purchasing the ad itself.
This gives you fan data for similar artists or specific genres and ages within the radius of a city you plan to play without ever having to spend a dime.
Here are two articles on the use of these advertising tools for musicians:
Follow the steps outlined in these as if you were buying an ad, choosing your target audiences, but never pressing buy.
Try it out and let us know what you think.
Bruce Houghton is founder and publisher of Hypebot and MusicThinkTank and is senior adviser to Bandsintown which acquired both publications in 2019. He is the founder and president of Skyline Artists Agency and a professor at Berklee College Of Music.