Tag: audience research

BARC resumes rankings after TRP scam probe

The Broadcast Audience Research Council (BARC) India has taken over the rankings of individual news channels with the release of data for week 10, 2022, on Wednesday. Following an industry-wide consultation process, the BARC team, together with the BARC TechComm, developed the “Augmented Data Reporting Standards for News and Special Interests” genres, aligned with industry […]

Blubrry is launching a new audience survey platform. | Daily News Podcast

Recognizing that demographic information about a podcast’s listeners is often the missing dataset for show creators, podcast hosting company Blubrry is making several updates to its audience research platform. Designed for hosts to send to members of the public, the company says the tool can be used by producers to develop their shows. Blubrry has […]

Junior Analyst, Audience Research – Cynopsis Media

The Audience Research position is an opportunity to work collaboratively as part of a team of research professionals at a growing media company responsible for understanding consumer behavior and consumption of television content. This position will be responsible for reporting on audience engagement across our networks as well as across the broader competitive landscape, leveraging […]

MarketCast Acquires Invoke to Expand Online Entertainment Audience Research | national news

LOS ANGELES, January 26, 2022 /PRNewswire/ — MarketCast today announced the acquisition of Invoke, a content research and testing platform that serves many of the world’s top video streaming services and broadcasters. Addition of Invoke’s real-time audience research platform enables MarketCast to extend its industry-leading media and entertainment research into audience testing for broadcast and […]

Broadcast Audience Research Council appoints Nakul Chopra as CEO

The Broadcast Audience Research Council announced on Friday the appointment of Nakul Chopra as chief executive officer. Chopra will replace Sunil Lulla, who is leaving the body of viewers to pursue entrepreneurial ambitions, the council said in a statement. He served as BARC chairman in FY19, after being appointed to the board in 2016, the […]

Iowa University of Commerce pursues “market and audience research”

IOWA CITY – The evolving Tippie College of Business at the University of Iowa, which is entering a period of transition, is looking to revive its support for market research and audience research. With the departure of Dean Sarah Gardial in March for Massey College of Business in Nashville at Belmont University, UI last week […]

Newspaper Audience Research – A Q&A

Image by Ben Sutherland posted via Creative Commons CC BY 2.0“width =” 700 “height =” 464 “srcset =” https://mediahelpingmedia.org/wp-content/uploads/2019/07/newspapers.jpg 700w, https://mediahelpingmedia.org/wp-content/uploads /2019/07/newspapers-300×199.jpg 300w, https://mediahelpingmedia.org/wp-content/uploads/2019/07/newspapers-696×461.jpg 696w, https://mediahelpingmedia.org/wp-content/uploads /2019/07/newspapers-634×420.jpg 634w “sizes =” (max-width: 700px) 100vw, 700px “/>Image by Ben Sutherland posted via Creative Commons CC BY 2.0 Audience research is essential for a newspaper to remain relevant […]

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